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The Worx Company's blog

Still Using an @gmail.com Address for Business?

The Introduction

I’m attending a big networking event and a gentleman walks toward me from across the room.  He tells me his name, we shake hands and chat for a few minutes about a question he has.  I want to keep in touch and can think of another professional I would like to introduce his business to and so I ask for a card.  We exchange cards, smile, shake hands and he walks away.  I look down at the card and then I see it:  d***c****@yahoo.com.  My head drops.


 

Managing Your Online Persona

You set up a new Twitter account and you are gung-ho ready to start participating in online conversations, spreading your own valuable content and having exchanges with thought leaders and friends online.  It seems so easy, doesn’t it? It is.  But it is easy to mess up too.  Unless you are a professional politician with advisors trailing you and offering advice on what to say, what color to wear, where to look when entering a room and how to greet a new acquaintance you will need to manage your own persona.

Spread Your Social Media Message With Your Email Signature

About once a month I get an email from a CEO or business owner asking “how can I get more of my clients to follow me on social media?”  My eye scrolls to the end of their email and I see their name, company name, title, phone number but no social media icons.  You have invested time and money into creating these wonderful social media sites with engaging, relevant and useful content for your community, but then you don’t add them to your email signature so that those who interact with you can follow your sites?  

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