“I don’t want to open a Facebook page for my business because I might get a negative review.”
If you are a business owner and have had this thought then you are not alone. But I will tell you that it is not a good reason to stay off Facebook or any other online platform. In fact, it is a very bad reason and I will tell you why soon.
I’m attending a big networking event and a gentleman walks toward me from across the room. He tells me his name, we shake hands and chat for a few minutes about a question he has. I want to keep in touch and can think of another professional I would like to introduce his business to and so I ask for a card. We exchange cards, smile, shake hands and he walks away. I look down at the card and then I see it: d***c****@yahoo.com. My head drops.
By providing original content, you increase your chances of ranking in the search engines for your topics. Content that is already published elsehwere guarantees your page won't see any rankings.
Do you need to take 99 days off from Facebook? That’s up to you. It very well may be just what some of you need or want. For others, a little moderation is better.
It doesn’t matter if you are writing text for a new website, posting a Facebook or Twitter update or publishing a blog, it is essential that you know who your audience is.
You set up a new Twitter account and you are gung-ho ready to start participating in online conversations, spreading your own valuable content and having exchanges with thought leaders and friends online. It seems so easy, doesn’t it? It is. But it is easy to mess up too. Unless you are a professional politician with advisors trailing you and offering advice on what to say, what color to wear, where to look when entering a room and how to greet a new acquaintance you will need to manage your own persona.
About once a month I get an email from a CEO or business owner asking “how can I get more of my clients to follow me on social media?” My eye scrolls to the end of their email and I see their name, company name, title, phone number but no social media icons. You have invested time and money into creating these wonderful social media sites with engaging, relevant and useful content for your community, but then you don’t add them to your email signature so that those who interact with you can follow your sites?